4 Simple Steps to Test the Waters!
We’ve been speaking with brokers and agents all over the country about how OnePoint Solutions can help them generate real estate leads by offering a Homeownership Assistance program. It became clear, that many of the folks we spoke to have never engaged in this kind of lead generating activity. Eager to learn more, they are asking “Do businesses in my region even want a homeownership assistance benefit to offer to their employees?!”
To answer that question, One Point Solutions offers 4 simple steps to test the waters. You just need to know: 1) What do employers want, and why; 2) where to look; 3) what to say, and; 4) what to do next!
1. What Do Employers Need, and Why?
First and foremost, it’s important to understand the needs of employers in your region. An article, published by Harvard Business Review, is a great place to start. Here’s a link to “What Employers Can Do to Address High Housing Costs”. It identifies a trend in HR benefits regarding Homeownership Assistance programs.
This is exactly the type of program that you can provide, and OnePoint Solutinos can support your program with a technology platform and support services!
2. Where To Look
You’ll need a mini focus group of one or two people to test the waters. Look within your sphere of influence and pick a few contacts with whom you have a close relationship, who can speak about employee benefits. They’ll be straight with you and give you valuable feedback. Here’s who to look for among the people you know:
Types of Organizations – National, regional, and local employers, membership organizations, non-profits. The larger the US employee population the better.
Job titles – HR and benefits, talent management, mobility or anyone in a leadership role.
Potential partnerships – Recruiters, benefits brokers, HR consultants.
3. What To Say
Give them a call or shoot them an email. Keep it simple. Here’s your elevator pitch:
“If I could deliver an extraordinary homeownership assistance benefit that offers the bundled services of real estate, lending and moving to all employees (or members) to provide cash rebates and discounts, along with high-touch customer service, at no cost to the company, would you be interested?”
4. What To Do Next
When they say “yes” – and they will because it’s you, after all, and there’s no cost to them – tell them “Great! I’ll get back to you shortly with more details.”
Then contact Kim Cunningham, at One Point Solutions, to schedule a demo of our turnkey homeownership assistance platform, review other services available, and gain insights to determine if this is a program you can deliver successfully. If it’s a “Go”, you’ll be able to deliver a fully functioning, nationwide homeownership assistance program in less than a week!
Homeownership Assistance Employee Benefit Program flyer
This flyer summarizes all the services and benefits that you would offer employers and their employees supporting your effort test the waters!
Founded in 2008, OnePoint Solutions, a leader in real estate affinity program design and delivery, announces the launch of two low-cost platform-based products designed to reduce the cost of leads and increase conversation rates for agents and brokers. MarketPoint™ and OnePoint™Advantage provide powerful affinity marketing solutions that are scalable, customizable, and secure. Both products offer opportunities to create powerful integrations with local, regional, or national service providers, to attract buyers and differentiate agents’ offerings.