Strategic Consulting

Ready to jump-start your affinity marketing program?

With twenty years of experience designing, deploying, and managing successful affinity marketing and relocation programs for the real estate industry, OPS is uniquely qualified to help any agent, team leader, broker, or major real estate brand launch an affinity marketing program designed to generate leads from within the business community in your backyard.

Market Evaluation

Would a corporate marketing program work in your local market?  Do you have reliable data to make projections to determine if this is a viable market sector to pursue? 

OPS has historical data that will show you how the numbers will shake out. 

Program Planning

Create a business plan that identifies target markets, their needs, how to deliver your program and more.  Make sure you’re positioned correctly in this market.

OPS can give you the content buckets that you will need to deploy a successful program.  

Program Design

What services and incentives should be included, business rules, who does what, processes and procedures, etc.

OPS knows the questions to ask to help you avoid common mistakes.

Technology

How will your customers access the program, and how will you manage the referrals and continue to market to your data base. What are your technology options?

OPS will make sure that you know your options!

Supplier Management

Recruit the right suppliers and understand their side of the equation, so that you can build a mutually beneficial relationship. Your program is an advertising venue for them. Understanding your value proposition is crucial, and ensures that you have quality partners.

OPS has relationships with national lenders and movers if you need them, or we can help you recruit your own.

Program Administration

Other lead-generating sources convert about 1-3% of the time and charge high fees! Learn how to run your program so that inquiries turn into revenue!

OPS converts 60%-70% of all real estate assignments! We can teach you how, or we can do it for you.

Business Development

Deploy a logical Agent Lead Program, learn how to open doors, define the value proposition to your corporate prospects, and how to speak their language.

OPS can share sample proposals, white papers, presentations, brochures, and flyers.

Client Relations

You’ve planted the tree. Now it needs to bear fruit! Learn how to craft a marketing campaign to build awareness and stay connected.

This is where “the rubber meets the road!” We can help!